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tesa® Smart Mounting System sets trends on the DIY market; growth strategy for the craftsmen segment

In step with the times and right in line with consumers’ needs – that perfectly describes the innovative products developed within tesa’s Consumer & Craftsmen business unit. Worldwide, more than 500 million objects are attached to walls every year. Three-quarters of them weigh less than five kilograms, and half are attached to sensitive surfaces. By launching the tesa® Smart Mounting System, the company is responding to growing consumer demand for simple, fast, and reliable solutions to meet their affixing needs.

Annual Press Conference: Brand realignment in the end consumer segment, product optimization through tesa® Stop Pad technology

In tesa’s business with consumers as well as the commercial business with professional craftsmen, the company benefited from the gradual revival of the European market. In particular, DIY markets were able to gain market share as opposed to traditional retailers. The Internet is also becoming increasingly important as an additional sales channel for adhesive tapes, as it is for other products. Purely Internet-based providers are playing a role in this development, alongside retailers that operate consumer stores and shops as well as online shops of their own, such as office supply retailers.

Save the Children and tesa: Looking back on a productive year

Due to the Covid-19 pandemic, especially those young people whose everyday life was anything but easy even before, are facing great hardships. Together with the children's rights organization Save the Children, tesa wants to counteract the increasing educational inequality during this particularly difficult time. The motto "Education connects. Together worldwide." describes the implementation of charity projects in six countries on three continents. For this purpose, tesa has so far donated 1.25 million Euro from its aid program to the children's rights organization in order to alleviate the consequences of the pandemic.