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Annual Press Conference: Brand realignment in the end consumer segment, product optimization through tesa® Stop Pad technology

In tesa’s business with consumers as well as the commercial business with professional craftsmen, the company benefited from the gradual revival of the European market. In particular, DIY markets were able to gain market share as opposed to traditional retailers. The Internet is also becoming increasingly important as an additional sales channel for adhesive tapes, as it is for other products. Purely Internet-based providers are playing a role in this development, alongside retailers that operate consumer stores and shops as well as online shops of their own, such as office supply retailers.

tesa® ESTEETIC towel holder, self-adhesive, stainless-steel design

Its splendid smoothed square design elevates the single-arm tesa® Esteetic towel holder to a distinguished accessory. Attached with an adhesive solution rather than drilling, walls and tiles remain untouched. The holder can be cleanly taken off and conveniently put up in a different spot with a new adapter BK20.

tesa® MOON Bathroom Soap Dispenser, Self-Adhesive, Stainless-Steel Design

Its elegant look makes the self-adhesive tesa® Moon bathroom soap dispenser an attractive accessory that is easily wall-mounted. Drilling is not required, keeping surfaces undamaged. The dispenser can be removed at any time, without a trace remaining, and shifted to another spot with a new adapter BK20.