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Annual Press Conference: Consumer electronics: OLED encapsulation with unique barrier tapes from tesa

Four letters are currently electrifying the electronics industry: OLED, the abbreviation for “organic light-emitting diodes” (see info box). OLED technology is outstandingly suited to use in screens, including those in smartphones, tablets, and TVs, as well as other displays. Experts also view large-surface room lighting as another field of application with practically limitless possibilities. In the near future, for example, these compact industrially produced lighting components could be used to light entire sections of wallpaper or substitute for windows, and in bathrooms as well, a combination of mirror and lamp is likely to become standard in the medium term.

Annual Press Conference: Brand realignment in the end consumer segment, product optimization through tesa® Stop Pad technology

In tesa’s business with consumers as well as the commercial business with professional craftsmen, the company benefited from the gradual revival of the European market. In particular, DIY markets were able to gain market share as opposed to traditional retailers. The Internet is also becoming increasingly important as an additional sales channel for adhesive tapes, as it is for other products. Purely Internet-based providers are playing a role in this development, alongside retailers that operate consumer stores and shops as well as online shops of their own, such as office supply retailers.

Annual Press Conference - tesa Consumer: Europe-wide positioning in plumbing and bath de-partments – awards for retail displays and sustainability

In tesa’s consumer business, the home improvement and DIY sector con-tinues to be highly important, since it promises positive development pros-pects on a sustained basis. Overall, tesa has been able to assert itself in this segment, achieving growth in 2012 despite the tough market environment in Europe. This accomplishment was driven by two major factors: the stable economic situation in Central and Northern Europe, and various innovations.